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全國電子衝買氣變頻家電推優惠 - 聯合新聞網
Mar 23, 6:27PM
| 全國電子數位家電體驗館內壢店開幕，並全面啟動變頻家電2千元回饋活動。 記者史榮恩／攝影 |
去年政府釋出節能家電補貼2千元利多，3C通路大發利市，今年政府未有任何動作，全國電子推出買變頻冰箱、空調、洗衣機就即享2千元折價的促銷活動，搭配15期零利率，要讓3C通路的「三窮四絕」淡季熱絡起來。
全國電子數位家電體驗館內壢店昨天開幕，單店業績上衝300萬元，全國電子總經理彭成兆表示，新店面位於都會周邊生活區，3C通路資源相對不多，但值得開發，今年數位家電體驗館預計全台開到30家，桃園地區就將占8家。
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Jousting With Toothpicks - The Case For Challenging Corporate Journalism http://www.medialens.org/index.php/alerts/alert-archive/alerts-2013/719-jousting-with-toothpicks-the-case-for-challenging-corporate-journalism.html.
家電新品爭相上市新技術新功能受關注 - 新華網廣西頻道
Mar 23, 10:42PM
近日，長虹、格力、海爾、TCL、美的等家電商，紛紛通過新聞發布會公布了今年主打的新產品，發布會上亮相的新家電產品主要集中在電視、空調、冰箱、酒櫃等產品。據了解，今年的眾家電品牌新聞發布會上，各類超大的顯示屏幕、超高清畫質的電視產品，變頻、節能空調，保鮮、抑菌酒櫃等產品因其外觀、功能、技術的獨特優勢，成為了媒體和消費者關注的焦點。
點評：年初的新品發布會是經銷商、媒體第一時間親身接觸新品的時機，也是眾家電商的歷來必爭之地。新品發布會的召開不僅展示了家電商技術、創新的進一步努力和發展，也通過新品功能優勢的正式亮相，帶動了行業內消費趨勢的導向。
This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read the FAQ at fivefilters.org/content-only/faq.php#publishers. Five Filters recommends: Jousting With Toothpicks - The Case For Challenging Corporate Journalism http://www.medialens.org/index.php/alerts/alert-archive/alerts-2013/719-jousting-with-toothpicks-the-case-for-challenging-corporate-journalism.html.
家電“智能”官方標準出臺可指導購買 - 新華網廣西頻道
Mar 23, 10:42PM
3月18日，工信部下屬消費電子產品信息化推進委員會完成了《消費電子產品信息化指數和產品智商評價通則》的制定，首批將在彩電、冰箱、筆記本、洗衣機等四類家電試點智商評價，並予以標示。評價等級共分為十級，方便識別產品的智能化水平。產品因其外觀、功能、技術的獨特優勢，成為了媒體和消費者關注的焦點。
點評：雖然此次智商標簽並非強制張貼，企業根據需要到國家相關檢測部門評測，相關部門將根據評測結果為產品頒發證書。但可以肯定的是，自此，目前家電行業爭打“智能牌”卻無標準可依的亂象將有望終結，標準的發布也將為消費者在購買智能家電時提供參考依據，指導消費者購買。記者 孫昭
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